Spore space phase is 15-20 hours, has one ending - Joystiq

So Spore from Will Wright was shaping up to be the most open game ever devised turns out to be one of his only games with an ending. Huh? Did I miss something?  Spore which will contain only user created content will have about 15- 20 hours of game play in the final stages.  But, will still be open ended.

http://www.joystiq.com/2008/07/17/spore-space-phase-is-15-20-hours-has-one-ending/